Educational Course Offerings
Agricultural professionals face a rapidly evolving landscape from technological advances and regulatory fluctuations to global geopolitical undulations. These changes have a significant impact on what they do and how they do it. MACS Academy’s continuing education and professional development training offers a hedge against and a means of adaptation to successfully manage these challenging changes. Since no area of the ag product lifecycle can escape the effects of these advancements, our education is tailored towards agricultural consultants, agribusiness professionals, and ag technology.
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Agricultural Consultants
The knowledge levels and skill set of agricultural consultants across the U.S. vary as widely as coffee orders at the local coffee shop. Seeing this opportunity, MACS Academy is aware of the important need to provide all levels of professional development from fundamental principles to advanced practical applications. As agricultural consultants themselves, co-founders Paige Gilligan and Russell Morgan believe in raising the bar and training both the current and future generations of ag professionals. The desire to prosper as an entrepreneur carries an even greater weight of urgency for agricultural consultants new in their practice. MACS Academy’s educational offerings for Ag Consultants are designed to provide training in diverse topics and subject areas from effective communication, report writing and starting a consultancy business to hiring employees and financial forecasting. See below for our current course offerings in these areas.
CNSLT 317 - Principles of Communications for Agricultural Consultants
- 6 CE Hours, offered in 2, 3.5 hour sessions including breaks
- Fall 2025 (Check back for dates)
Audience:
Agricultural Consultants; Agribusiness Professionals
Course objective:
The course aims to enhance the communication skills of attendees by equipping them with the knowledge and skills to effectively convey complex agricultural matters to diverse audiences. Upon completion, attendees will learn communication principles that enable successful outcomes and productive collaborations.
Learning outcomes:
By completing this course, attendees will be able to:
- Understand the importance of communication.
- Lead effective meetings with clients.
- Present information, findings, conclusions and recommendations to clients.
- Understand the importance of company branding.
Modules:
- The Role of Communication in Ag Consulting
- Common Communication Challenges in Ag Consulting
- Key Communication Skills Necessary in Ag Consulting
- Types and Formats of Client Interactions During the Sales and Delivery Cycles of Ag Consulting
- The Impact of Effective Communication on Client Relationships and Project Success
- The Concept of Branding; Elements and Importance
- Review and Conclusion
CNSLT 318 - Applications of Communications for Agricultural Consultants
- 1, 6.5 hour session
- Held In-Person the Sunday prior to ASAC Annual Conference in Indianapolis, IN 11/02/2025
Audience:
The course aims to provide a practical application of effective communication skills for Agricultural Consultants and Advisors through one-to-one and one-to-many practicums. Upon completion, attendees will learn skills to effectively convey complex matters enabling them to build stronger client relationships.
Learning outcomes:
By completing this course, attendees will be able to:
- Apply communication techniques in various formats.
- Demonstrate effective observation skills.
- Compose a technically written report.
- Demonstrate clear and concise email and text writing styles.
- Demonstrate engaging social media writing techniques.
- Develop and write informative blog posts.
- Understand the components of podcasting.
Modules:
- Overarching Applications
- Observation Skills and Importance in Communication for Ag Consultants
- Philosophies of Report Writing Styles
- Proper Management of Client Communications and Information
- Clear and Concise Email and Texting Writing Styles
- Composing Engaging Social Media Marketing for Specific Target Markets
- Develop and Plan Informative Blog Posts
- Develop and Plan Dynamic Podcasts
CNSLT 300 - Principles of Agricultural Consulting
- A Virtual, LIVE Course will be offered January 21 and January 23, 2025
- 6 CE Hours, offered in 2, 3.5 hour sessions including breaks
Audience
Agricultural Consultants; Agribusiness Professionals
Course objective
This course aims to equip attendees with the fundamental knowledge and skills necessary to become successful agricultural consultants. It will explore the diverse roles and responsibilities of an agricultural consultant, the ethical considerations, and the practical applications of consulting principles in an agricultural context.
Learning outcomes
By completing this course, course attendees will be able to:
- Understand the core principles of consulting and their application to agriculture
- Develop client relationship-building and communication skills
- Understand and be able to implement the Agricultural Consulting Cycle
- Understand the need for continual Professional Development
- Understand the ethical can legal considerations of agricultural consulting
Modules
- The Agricultural Consultant
- Two Approaches to Agricultural Consulting
- The Agricultural Consulting Cycle
- Professional Development
- Ethical Standards
- Wrap-Up / Recap
CNSLT 301 - Advanced Agricultural Consulting
- A Virtual, LIVE Course will be offered March 18 and March 20, 2025
- 6 CE Hours, offered in 2, 3.5 hour sessions including breaks
Audience
Agricultural Consultants; Agribusiness Professionals
Course objective
This course aims to equip attendees with advanced knowledge and skills in agricultural consulting, enabling them to deliver their expert advice and solutions to complex challenges faced by the agricultural industry.
Learning outcomes
By completing this course, learners will be able to:
- Understand and implement advanced strategic thinking and innovation
- Utilize data-based decision-making techniques
- Understand and develop client’s leadership/management teams
- Enhance client relationship management skills
- Understand advanced consulting methodologies
- Discern the future of agricultural consulting and personal development
Modules
- Advanced Strategic Thinking and Innovation
- Data-Based Decision Making
- Leadership and Team Management
- Client Relationship Management
- Global Ag Consulting and Cross-Cultural Competence
- Advanced Ag Consulting Methodologies
- Future of Ag Consulting and Personal Development
CNSLT 410 - Consulting Practice Management
- 8 CE Hours
- TBA Summer 2025
Audience:
Independent Agricultural Consultants
Course objective:
This course aims to provide the independent agricultural consultant tools and techniques for managing their professional practice; enhancing the agricultural consultant’s ability to manage, market, operate and analyze their consulting business. This course will focus comprehensively on Consulting Practice Management: From Startup to Growth and Maintenance.
Check back for full course information and pricing.
Farm/Ranch Management
Successful farming / ranching requires a high degree of financial and business management skills. This comprehensive series of courses is designed to equip aspiring and current farmers and ranchers with the essential knowledge and skills necessary for success in today’s dynamic agricultural landscape. Through a blend of foundational principles and advanced concepts, attendees will gain a deep understanding of farm management best practices, develop strong financial literacy, and master the economic principles that enhance decision-making. From understanding core accounting principles to developing strategic business plans and navigating complex market forces, this series provides the tools and knowledge to build profitable, long-term viable, and resilient farm businesses.
FRMGT 200 - Beginning Farming and Ranching
- TBA
Audience:
Beginning Farmers and Ranchers
Course objective:
To equip aspiring and beginning farmers and ranchers with the foundational knowledge and practical skills necessary to successfully establish and operate a successful farm or ranch.
Check back for full course information and pricing
FRMGT 210 - Basic Bookkeeping for Farmers and Ranchers
- TBA
Audience:
Beginning Farmers and Ranchers
Course objective:
To provide farmers and ranchers with the essential bookkeeping skills and knowledge to accurately track income and expenses, introduce basic financial statements, to aid in making informed business decisions.
Check back for full course information and pricing
FRMGT 300 - Fundamentals of Farm / Ranch Management
- TBA
Audience:
Farmers and Ranchers
Course objective:
To equip aspiring and current farm/ranch managers with the foundational knowledge and skills necessary for successful agricultural operations, encompassing both practical and managerial aspects of farm/ranch.
Check back for full course information and pricing
FRMGT 310 - Fundamental Financial Accounting for Farmers and Ranchers
- TBA
Audience:
Farmers and Ranchers
Course objective:
To provide farmers and ranchers with a solid understanding of fundamental financial accounting principles and practices necessary to more effectively manage their farm's finances and make informed business decisions.
Check back for full course information and pricing
FRMGT 350 - Financial Analysis and Management for Farmers and Ranchers
- TBA
Audience:
Farmers and Ranchers
Course objective:
To equip farmers and ranchers with the advanced skills and knowledge necessary to effectively analyze their financial performance, make informed business decisions, and improve the financial health of their operations.
Check back for full course information and pricing
FRMGT 370 - Fundamentals of Risk Management for Farmers and Ranchers
- TBA
Audience:
Farmers and Ranchers
Course objective:
To equip farmers and ranchers with the essential knowledge and skills to identify, assess, and mitigate the various risks that can impact their agricultural operations, leading to improved decision-making, increased profitability, and enhance business resilience.
Check back for full course information and pricing
FRMGT 390 - Overview of Ag Law for Farmers and Ranchers
- TBA
Audience:
Farmers and Ranchers
Course objective:
To equip students with a foundational understanding of the key legal principles and regulations that govern agricultural operations, enabling them to navigate legal and regulatory challenges, make informed business decisions, and operate their farms and ranches in compliance with the law.
Check back for full course information and pricing
FRMGT 400 - Advanced Farm / Ranch Management
- TBA
Audience:
Farmers and Ranchers
Course objective:
To equip experienced farm/ranch managers with the advanced knowledge, skills, and strategic thinking necessary to optimize their operations, enhance profitability, and ensure long-term viability in a dynamic and competitive agricultural environment.
Check back for full course information and pricing
FRMGT 410 - Advanced Financial Accounting for Farmers and Ranchers
- TBA
Audience:
Farmers and Ranchers
Course objective:
To equip experienced farmers and ranchers with advanced financial accounting knowledge for superior financial reporting and analysis deliverable internally for management and externally for lenders/investors.
Check back for full course information and pricing
FRMGT 460 - Managerial Accounting for Farmers and Ranchers
- TBA
Audience:
Farmers and Ranchers
Course objective:
To equip farm and ranch managers with the managerial accounting knowledge and skills necessary to make informed operational and strategic decisions, improve profitability, and enhance the overall efficiency and effectiveness of their agricultural businesses.
Check back for full course information and pricing
FRMGT 470 - Advanced Risk Management for Farmers and Ranchers
- TBA
Audience:
Farmers and Ranchers
Course objective:
To equip experienced farmers and ranchers with advanced risk management knowledge and skills to proactively identify, assess, and mitigate complex and evolving risks, enhance business resilience, and improve overall farm profitability and business resilience.
Check back for full course information and pricing
FRMGT 500 - Managerial Economics for Farmers and Ranchers
- TBA
Audience:
Farmers and Ranchers
Course objective:
To equip farm and ranch managers with the economic principles and analytical tools necessary to make informed and strategic business decisions, improve profitability, and enhance the overall competitiveness of their agricultural operations in a dynamic and complex market environment.
Check back for full course information and pricing
Contact Us
MACS Academy
PO Box 413 Portland, TN 37148
Phone:
615-565-6315
Email:
facilitator@macs-academy.com
“Education is not the learning of facts, but the training of the mind to think”
Albert Einstein